Frase.io Review (2025): A Fast, Scalable, and SEO-First AI Content Platform
Frase.io is a powerful, research-driven content platform built to help marketers, writers, and SEO teams create high-quality, optimized articles in record time. Designed with SEO performance at its core, Frase blends AI writing with real-time SERP analysis, content briefs, and live optimization tools to ensure every piece of content is crafted to rank well on Google.
By integrating AI-driven outlines, GPT-powered content generation, and intelligent on-page analysis, Frase gives content teams a competitive edge. It also supports brand voice customization, multilingual content creation, and flexible workflows—making it a top-tier solution for those serious about SEO and scalability.
Pros:
- Fast Drafting From SERP Briefs (~3–5 Minutes)
- SEO-Optimized Content With Topic Scoring
- Brand Voice Templates and Collaboration Features
- Supports 20+ Languages
- Chatbot Integration for AI-Powered Answers
- Chrome Extension & Third-Party Integration
Cons:
- Usage-Based Project Limits
- Feature Complexity
- Higher Cost for Full AI Capabilities
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Average from 182 verified reviews
Pricing
Creator Plan – $39/month
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Frase is an all‑in‑one SEO and AI writing platform that helps marketers, agencies, and in‑house teams research, draft, optimize, and publish content that ranks—faster and smarter. Trusted by over 30,000 users globally, it integrates SERP analysis, AI‑generated outlines, live content editing, and conversational answers into one streamlined workflow.
In this article, I’ll explain why Frase is quickly becoming the preferred AI tool for SEO professionals, in-house marketers, and content agencies. You’ll learn what makes Frase different from competitors like Surfer AI or Jasper, and how its pricing model works for teams at every stage of growth.
About Frase.io
Frase is an all-in-one SEO content platform that helps users research, write, and optimize content in one streamlined workflow. The company was founded with the mission to help brands answer user questions—whether in Google search, on their websites, or through AI interfaces. Today, Frase serves over 30,000 marketing teams and agencies around the world.
The platform begins with intelligent content research: Frase scans the top 20+ Google results for your target keyword, extracts key headers, questions, statistics, and entities, and builds a research-backed outline. From there, users can either write manually inside the live Content Editor or let Frase’s AI generate a full draft in minutes.
With its Pro Add-On, Frase users unlock enhanced AI capabilities powered by advanced language models (like GPT-4), designed specifically for ranking performance. The platform also provides topic scoring, keyword suggestions, and competitor comparison to ensure content quality.
But Frase goes beyond writing. It includes features like:
- Frase Answers – a conversational AI chatbot that automatically answers questions based on your website’s content.
- SEO Analytics – track which pages are decaying, which keywords are rising, and where content gaps exist.
- Team Collaboration Tools – assign content tasks, comment on drafts, and manage documents in shared folders.
Frase integrates with Google Search Console, WordPress, Notion, Google Docs, and even offers a Chrome Extension, allowing teams to work where they’re most comfortable.
Frase.io Features
Frase.io offers a comprehensive suite of AI-powered tools designed to streamline the entire content creation and optimization process. From SERP-based research and competitor analysis to automated content briefs, Frase enables users to build data-driven outlines that target the right topics and questions.
SERP-Based Research & Competitor Analysis
- Frase analyzes the top 20 Google search results for your target keyword, extracting headings (H2, H3…), stats, and questions commonly covered by competitors
- Automatically generates a content outline and brief based on this data—providing a strategic blueprint for articles that can outperform existing content
- Visual dashboards display competitor metrics like word count, link structure, and topic frequency to highlight gaps and opportunities
AI-Powered Content Briefs & Outline Builder
- Auto-generated briefs include suggested headings, subtopics, FAQs, internal/external link ideas, and keyword usage distribution.
- Supports manual editing or AI-generated outlines—letting users refine or fully automate structure creation.
AI Writing Assistant (Frase AI Writer)
- Generate introductions, sections, FAQs, or complete articles using AI prompts directly within the editor (e.g., via keyboard commands like pressing spacebar).
- Includes flexible templates (e.g., AIDA, how-to guides, listicles) and even custom templates trained on your own content via the community or private usage.
- Outputs require human review but are designed to accelerate ideation and content production.
Real-Time SEO Content Optimization (Topic Score)
- As users write, the platform provides a topic score comparing their draft against top-ranking pages for the same keyword.
- Offers AI-driven suggestions for optimal keyword density, relevant topics, headings, and link placements.
- Content imported from a URL can be optimized using the same live analysis tools.
Question & Gap Analysis
- Generates lists of relevant questions from search data (including People Also Ask, Quora) with search volumes and sources.
- Content Gaps Analysis identifies under-covered topics within your niche, enabling deeper content clustering and topical relevance.
Content Analytics & Performance Tracking
- Monitor SEO performance including page views, keyword rankings, content decay, and improvements over time.
- Historical auditing, alerting, and site health tracking help maintain content relevance and SEO integrity.
Collaboration & Workflow Tools
- Organize documents into folders, assign tasks to team members, and manage project progress within the platform.
- Commenting, feedback, and shared editing enable seamless multi-person collaboration.
Templates & Custom SOPs
- Create and reuse templates for briefs, blog posts, FAQs, and bespoke workflows to standardize procedures across teams.
- Use community or user-generated templates for targeted use cases like LinkedIn posts, product descriptions, or branded tone sets.
Integrations & Workflow Flexibility
- Native integrations via Chrome extension, WordPress plugin, and Google Docs add-on enable content creation in multiple environments.
- Export options include Word, Markdown, and HTML—so content can be easily moved into publishing platforms or CMS.
Free AI Content Tools
- Includes a variety of free standalone mini-tools (e.g., title generator, meta description, summaries, slogans) to assist with ideation and small tasks.
Is Frase.io Right for You?
Here’s Who Benefits Most
Frase.io is designed for a wide range of users who prioritize SEO-driven, high-quality content production. It’s especially valuable for:
Content Marketers – Frase streamlines content research, outlines, writing, and optimization, helping marketers publish faster while staying aligned with SEO best practices.
SEO Professionals and Agencies – With its SERP analysis, topic scoring, and content gap tools, Frase enables SEO teams to identify ranking opportunities and scale content strategies efficiently.
Bloggers and Freelance Writers – AI-powered writing assistance, content briefs, and research tools help solo creators save time and maintain consistency across topics.
In-House Marketing Teams – Teams benefit from collaborative workflows, document sharing, and task assignments, making it easier to manage multiple projects and contributors.
E-commerce and SaaS Businesses – Frase helps product and content teams create optimized landing pages, FAQs, and support materials that enhance visibility and user experience.
Agencies Offering Content Services – Whether producing content at scale or managing multiple clients, agencies can use Frase’s automation and templates to streamline delivery and quality control.
In short, anyone involved in creating or managing SEO content—from beginners to advanced strategists—can gain substantial value from using Frase.io.
Frase.io Pricing
Frase.io offers flexible pricing designed to support individuals, small teams, and enterprise-level organizations. All plans include access to Frase’s full suite of AI-powered SEO tools—content briefs, AI writing, real-time optimization, analytics, and chatbot integration—and seamlessly integrate with content workflows.
Here’s a detailed breakdown of Frase’s pricing and what’s included in each plan:
Here’s a breakdown of Frase.io’s pricing and what’s included in each plan:
Starter: Starting at $45/month (or $38.25/month billed annually), this plan is ideal for solo creators or freelancers. It includes 1 user seat, 15 AI-powered content projects per month, access to the Content Editor, SEO analytics for one domain, integrations with WordPress and Google Docs, and basic support.
Professional: Priced at $115/month (or $97.75/month billed annually), this plan suits small teams and agencies who need more volume. It includes 3 user seats, 75 AI content projects per month, unlimited SEO analytics across multiple domains, priority support, API access, and the Frase Answers chatbot for one domain.
Enterprise: Custom pricing. This plan supports large organizations with unlimited users and content projects, advanced security features like SSO, dedicated onboarding and customer success, API access, multi-domain chatbot deployment, and personalized support.
Add-Ons:
Pro Add-On: Available for $34.99/month, this option provides 30 fully drafted, GPT-4 powered SEO-optimized AI documents monthly, premium templates, and keyword enrichment.
Rank-Ready AI Documents: Pay-as-you-go pricing starts at $3.50 per document, with discounts available for higher volumes.
Money-Back Guarantee
Frase offers a free trial with no credit card required, allowing users to test the platform risk-free. Monthly plans can be canceled anytime.
Customer Support and Service
Frase.io provides dependable and comprehensive customer support to help users maximize the benefits of its AI-powered content and SEO platform.
All active subscribers receive ongoing access to platform updates, feature improvements, and enhancements designed to keep pace with evolving SEO standards and search engine algorithm changes. This ensures Frase remains a cutting-edge tool aligned with the latest content optimization best practices.
A standout aspect of Frase’s customer service is its responsive support team, available through email and live chat during business hours. Higher-tier plans often receive prioritized support, including dedicated onboarding assistance and personalized training sessions. Users can also manage their account settings, AI document usage, team collaboration, and performance insights via a streamlined dashboard.
Support Resources
Frase.io complements direct support with a rich library of educational materials and self-help tools, including:
- Frase Knowledge Base: Detailed articles and tutorials that guide users through every feature and function of the platform.
- Frase Academy: Free training courses and webinars designed to help both beginners and experienced marketers enhance their SEO and content creation skills.
- Product Documentation: In-depth technical guides covering AI content creation, SERP research, SEO optimization, and chatbot setup.
- Community Forum: A space where users can ask questions, share tips, and connect with other content professionals using Frase.
The Surfer SEO Community
Beyond one-on-one support, Frase fosters a vibrant community of SEO experts, content creators, and marketers eager to collaborate and share insights:
- Join the Frase Community: Engage with thousands of users exchanging advice, workflows, and success stories on platforms like Facebook and LinkedIn.
- Follow the Frase Blog: Regularly updated with practical SEO strategies, product news, tutorials, and customer case studies.
- Attend Live Events and Webinars: Hosted by the Frase team and industry experts, offering live demonstrations, Q&A sessions, and expert-led training.
With a blend of attentive customer service, extensive learning resources, and an active user community, Frase.io ensures users at every skill level have the support and knowledge needed to achieve their content marketing goals.
Frase.io: Pros and Cons
Pros of Frase.io:
- Fast Drafting From SERP Briefs (~3–5 Minutes). Turn real-time SERP insights into a detailed outline and full draft within minutes.
- SEO-Optimized Content With Topic Scoring. Live optimization tools measure topic coverage and keyword usage against top-ranking pages.
- Brand Voice Templates and Collaboration Features. Customize tone and format with reusable templates, organize content in folders, and assign team roles.
- Supports 20+ Languages. Create content in English, Spanish, German, Japanese, and more—ideal for global teams.
- Chatbot Integration for AI-Powered Answers. Frase Answers lets you deploy AI chatbots trained on your site content to answer visitor questions.
- Chrome Extension & Third-Party Integration. Use Frase inside Google Docs, Notion, and WordPress, or leverage their API for custom workflows.
Cons of Frase.io:
- Usage-Based Project Limits. Lower-tier plans limit the number of monthly AI documents unless you purchase additional credits.
- Feature Complexity. Rich toolset may overwhelm new users unfamiliar with SEO workflows or AI-assisted writing.
- Higher Cost for Full AI Capabilities. The Pro Add-on (for faster, rank-ready drafts) requires an extra monthly fee.
Frase.io Coupon – Get Started with a Free Trial!
Looking to explore Frase.io’s powerful AI-driven content and SEO tools? You can start with a free trial—no credit card required. This is a great opportunity to experience Frase’s capabilities, including AI-powered content briefs, SERP analysis, and real-time optimization, before committing to a paid plan.
To claim this offer, visit Frase.io and click on the “Get Started for Free” button. The trial will grant you access to Frase’s core features, allowing you to evaluate how it can enhance your content creation and SEO strategies.
Frase.io Verdict: Is It the Ultimate AI SEO Tool in 2025?
Frase.io stands out as a robust, SEO-focused content platform designed to streamline the entire workflow—from SERP research and content briefing to AI-assisted writing and real-time optimization. It’s purpose-built for content marketers, SEO professionals, agencies, and businesses that prioritize high-quality, rank-ready content at scale.
With features like AI-powered outlines, multilingual support, brand voice templates, and advanced topic scoring, Frase helps teams produce better content faster. The platform’s flexible integrations and powerful collaboration tools make it an excellent choice for both individuals and large teams managing complex content operations.
While its feature-rich ecosystem may have a learning curve and its most advanced AI capabilities require an additional subscription, Frase more than justifies the investment for those serious about content performance.
Frequently Asked Questions – Frase.io
Is Frase.io worth it?
Yes—Frase.io is a robust AI-powered SEO platform designed for speed, accuracy, and content performance. It’s particularly valuable for SEO professionals, marketers, content creators, and agencies looking to produce research-backed, optimized content efficiently. With features like SERP-driven research, AI content generation, real-time topic scoring, and AI chatbots, Frase helps scale quality content with precision.
Who owns Frase?
Frase was founded by a team based in Boston, creating an AI-backed content solution for writers and marketers. Since its launch, it has grown into a trusted platform used by over 30,000 content creators, agencies, and brands globally.
What are the key features of Frase.io?
- AI Content Briefs & Outlines – Automatically generate SERP-based content briefs and outlines.
- AI Writing Assistant – Use built-in or custom templates to draft introductions, FAQs, full articles, and more.
- Real-Time SEO Optimization – Offers live topic scoring, keyword and heading suggestions, and competitor comparison.
- Question & Gap Analysis – Surface relevant search questions and content gaps based on SERP and query data.
- Content Analytics & Performance Tracking – Monitors rankings, page health, and content decay via Google Search Console integration.
- Frase Answers Chatbot – AI-powered website chatbot, WCAG 2.2/ADA compliant, that crawls your content to answer live visitor questions.
- Collaboration & Workflow Tools – Folders, task assignments, commenting, version history, and multi-seat support.
- Templates & Custom SOPs – Ready-made and user-defined templates for briefs, outlines, blog posts, marketing copy, and more.
- Integrations & Workflow Flexibility – Available via WordPress plugin, Google Docs add-on, Chrome extension, and export options (HTML, Markdown, Word).
- Free AI Mini-Tools – Includes title generators, meta descriptions, summaries, slogans, and other quick content helpers.
Is Frase.io good for SEO?
Absolutely. Frase is purpose-built for SEO with tools that use live SERP analysis, topic scoring, keyword insight, optimization guidance, and site analytics. It ensures content not only reads well—but ranks well too.
How much does Frase.io cost?
Frase offers a free trial (no credit card). Paid plans include Starter, Professional, and Enterprise tiers—each with increasingly larger AI project limits, user seats, analytics domains, API access, and chatbot deployment. Add-ons include the Pro Writer for advanced AI drafting and chatbot scaling credits.
Does Frase.io support multiple languages?
Yes—Frase supports a wide range of languages including English, Spanish, French, German, Italian, Dutch, Portuguese, Nordic languages, Polish, Russian, Hindi, Japanese, Korean, and more.
Does Frase.io offer a free trial or guarantee?
Yes! Frase provides a free trial without requiring a credit card, allowing users to explore all core features risk-free before selecting a paid plan.
Can I cancel Frase.io anytime?
Yes—you can cancel your subscription at any time via the account management interface. Your plan will remain active through the end of the current billing cycle.
How does the Frase Answers chatbot compare to other chatbots?
Frase Answers differs by combining conversational chat with on-site knowledge search. It’s powered by NLP, crawls your site or datasets, answers questions instantly, surfaces content gaps, and supports WCAG 2.2 compliance—all with easy no-code setup.
